Sunday, October 10, 2010

Your brand

I’ve been thinking about being authentic lately. I’m reading a book called, “If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You” by Kelly Cutrone. It’s a really interesting read. I wouldn’t say it’s one of my favorite books, but I have found certain parts of it to be thought-provoking.

I’m at a part of the book where she talks about “your brand” and what it is you’d like that to be. I like to think of that as the question I ask my clients all the time, “Who are you?” She describes someone’s brand as pertaining to business and how they’d like to be viewed, but I’m taking it one step further to say, “What’s your brand in life?” If you’re authentic to your core values, then that brand carries with you in every aspect of your life.

Honesty … in everything!

I believe that honesty is the best policy and especially with yourself. If you can admit to yourself who you are and what it is you’d like to achieve in life, then it becomes easy to carry that torch into the world. Most of the time, the issue is that we don’t know what it is we really want and therefore, have a hard time “branding” ourselves.

Is there such a thing as too much support?

This author mentions in the book that she feels kids come into the business world with too much confidence due to their parents sheltering them and making them feel like they can accomplish anything. She feels that kids then get into the real world and are shocked. I totally disagree with that. I believe that was her reality and not necessarily the general rule. Support is necessary in life. If you feel supported, I think you’re more apt to accomplish.

I tell my kids that they can accomplish anything they’d like but most importantly they ought to love what they are doing. If you are doing something you love, then branding yourself is easy. It’s only a struggle when you’re struggling yourself. The easiest way to figure out what it is we really want is to spend some time in silence contemplating. Anytime you feel the downward spiral heading your way, take a break and meditate. You’re not doing anyone any favors by not figuring out what it is you’d like to accomplish in life.

Who do you want to be?

I find such inspiration from movies such as The Blind Side. I thought that was an amazing movie. I love the part where Michael Oher’s mother tells him that he can do with his life what he wants. She says to him, “It’s your decision, it’s your life” but she also says that she will support his decisions whatever they may be. That is support!

Support is allowing others to be what they really want to be without judgment. Now, do that for yourself as well. Really allow yourself to be the brand that you’d like to be.

Your thoughts … I’d love to hear them

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Have I mentioned I love writing this blog!

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